Sell Your Home the Easy Way

The Richard Nance Home-Selling Process

Strategy session during the home buying process

Your Listing Appointment

The first step to selling your home is the listing appointment. Richard Nance conducts an in-depth comparative analysis to identify similar homes in Redding and the surrounding areas and then determine the best price to maximize both visibility and profitability. 

We compare more than just square footage and selling price, though. Our analyses include an understanding of available financing, the strength of the market, the level of current inventory, current and projected interests rates, and more. The result? An accurate price that is attractive to buyers but positions your home correctly in the market.

The Strategy Session

Our strategy session lays the foundation to sell your home for the most money possible. We take an in-depth approach that covers everything that should be considered. We begin with photos – the right pictures create instant visual appeal and build on your home’s strengths. However, getting the perfect shot isn’t simple. From equipment to lighting to software, we decide how to create photos that put your home in the best light.

Next, we decide where your home will be marketed. Zillow is a powerhouse, but you need more options. We decide on other outlets, including social networks, print publications, and much more. The goal is always to maximize visibility to your targeted buyer.

We work with you to identify and then make changes necessary to make your home more marketable. This can include everything from a fresh coat of paint to home staging. We strive to ensure your home is as marketable as possible!

Also included in the strategy session is scheduling your open house to attract potential buyers and allow them to walk through the property for a firsthand experience. Our experts also teach you the showing do’s and don’ts so that you’re always able to put your best foot forward.

a real estate agent showing a couple a house
Final walk through of the home buying process

Market Presentation

First, we take a comprehensive look at your home and property and consider how best to present and market it to the right buyers. And the most powerful tool we have to make your home stand out is professional photography. High-quality equipment, lighting, photo editing software, and proper shooting techniques can transform how your home is presented to the public. Having stellar photos that beautifully showcase your home’s selling points—and then shared on multiple marketing and social media platforms—can lead to major exposure, which translates into less time sitting on the market. Investing in professional real estate photography is worth every penny. 

Before the photographer arrives, we’ll help you identify any changes or improvements that need to be made—repairs or maintenance issues—to make your home much more inviting, memorable, and marketable. A fresh coat of paint, updated landscaping, and thoughtful staging will hugely impact how desirable your home appears to buyers. 

Home Staging

Staging a home—whether using a professional staging company or virtually—helps buyers visualize themselves in the space. It allows them to see how the rooms can be utilized and even makes a space feel bigger. And buyers can imagine living life in their new home. Our team is here to guide you through the steps of staging to ensure your home’s photos are attention-grabbing in print and online. 

two people are staging a house to sell
Listing your Home on the internet and social media platforms

Mass Marketing

The next step in our strategy to sell your home for the most money possible is marketing. At Richard Nance Real Estate, we focus on marketing that generates quality leads in a short period of time—and targeting the right buyers. We’re experts at determining which print publication formats, online marketplaces, and social media platforms to use in maximizing visibility. We’ll design a custom marketing campaign for your home—and back it up with professional copywriting that sells. 

Open House

And then the strategy gets personal—it’s time to schedule the open house! We’ll help you prepare your home and make it welcoming to visitors. Our friendly team of agents will promote your open house and be there to walk potential buyers through your home and property—highlighting special features and giving them all the information they need to make an informed decision. 

Let us put our real estate strategy to work for you! We can’t wait to hear your home’s story.

A couple walking through an open house
People closing on a house


Attracting the right buyer is just the first step to selling your home. Once a buyer makes an offer, and you decide to move forward, it’s time to begin the closing process, which can be time-consuming and difficult. 

We work with you throughout the process to ensure that inspections are scheduled and occur correctly, that escrow is funded correctly, and more. We’ll also coach you through the repair requests while maximizing the value of the sale. Our team of experienced real estate professionals works with you to eliminate hassles and hurdles. 

Don’t be daunted by the process required to sell your home. The Richard Nance team optimizes all aspects to get you the most money possible while ensuring that your home is on the market for the least amount of time.


We’re here to help you realize your real estate dreams. If you’re looking to sell your property and have questions on marketing your Redding CA property for sale, please visit our FAQ page or get in touch.


KEVIN REED (DRE #02220670)

  • Agent
Passion, integrity, loyalty and commitment to excellence are the foundations of my success. I love my family, which includes my lovely wife Joni an...
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  • Agent
With a passion for service in the Redding area, Randy worked as a civil servant for thirty-three years before retiring and pursuing a career in rea...
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  • Agent
Being the pack leader, Richard is all about helping clients fulfil their real estate dreams. He is a family man with two beautiful children and a w...